Promotional website for a decentralised crypto exchange

promo
design

Promotional website for a crypto exchange

Client

EVEDEX is more than just a crypto exchange — it's a whole ecosystem built on blockchain to give people digital freedom.

It's a decentralised platform where users can trade without verification or unnecessary control. Anonymous, secure, just as blockchain intended. And that's only the beginning — cards, services, and other tools are coming for people who choose independence.

Goal

Build the first wave of users and attract investors even before the exchange launched.

Task

Our goal for users was to explain what the product is, why they need it, and motivate them to take part in activities through tasks, gamification, bonuses, and the Discord community. This would help test the platform before launch, build interest, and grow a community around the exchange.

For investors, it was important to communicate the project's idea, potential, and difference from other products. We needed to explain how everything works and why it was worth investing in. We also needed to show that the exchange was already gaining traction — a sign of real interest and future potential.

Solution

We created a promotional website for the crypto exchange — its first point of contact with the audience. The landing page explains the core idea, purpose, and values clearly and without unnecessary detail. From the landing page, users move to the Early Birds portal, where they complete tasks, play games, and collect bonuses they can use on the exchange. The goal was to get people involved, make them feel part of the movement, and encourage them to bring in new visitors.

Brought the brand story to life through a visual concept

The project had its own story — EVEDEX as a spaceship travelling towards a bright future, with users as astronauts exploring a new digital universe. The client came up with the metaphor, and we helped turn it into a visual language: space, singularity, glow, black holes, and characters in spacesuits.

EVEDEX’s astronaut — Realistic space — going beyond the familiar. An astronaut — someone who levels up and travels towards their own event horizon

We decided to focus on atmosphere and emotion. 3D characters and gamification helped bring this to life — they immediately draw users into the story and appear both on the landing page and the Early Birds portal. The visual catches attention from the first screen and makes it clear that this is a serious story about the future of crypto. There's no need to read pages of text — one look is enough to make you want to stay and find out more.

Communicated the key messages clearly

Alongside the atmosphere, we paid close attention to the substance: we showed the features, explained how everything works, why it matters, and what makes it different from other products.

user's information — We integrated the marketing messages into the space-themed visual language of the crypto exchange website

While designing the interfaces, we worked closely with the client and shaped the messaging together. Many of the texts and ideas emerged during discussions: "What if we talk about security?" — "We could visualise it like this." It was a hands-on, collaborative design process.

The promotional website became a tool for both users and investors. For users, it offered engagement, gamification, task-based bonuses, and a Discord community. For investors, it provided a clear explanation of the project's concept, advantages, and ambitions. Everything was presented in one consistent style, with a focus on both emotion and substance.